Even if you don’t spend much time on the internet, we are sure you would’ve heard about TikTok and its trends. Everyone is present on this platform, from the younger generation to the older ones. The app was first launched under the name “Musically” in the year 2016. And became a global sensation the following year. Initially known for its viral dance challenges and voiceover videos is now a high-powered marketing tool.
After realizing the value TikTok has, brands of all sizes and niches have started establishing their presence. In fact, if you are a brand owner, stop thinking about whether to join TikTok and jump right into the platform. By doing this, you will have higher chances of increasing your brand recognition and many more. Also, trying alternatives like Trollishly can enhance your brand awareness effortlessly. Numerous brands have benefited from TikTok. Now, it is time for your brand to gain all the benefits. Get started now!
Initial Journey of TikTok
The evolution of TikTok from an entertainment app to a marketing tool is impressive. Because initially, people mostly used this platform to make fun videos like pet videos, vacations, dancing, singing, etc. The object of TikTok still remains the same; people still make entertainment videos undoubtedly on TikTok.
The Progression of TikTok
Aside from entertaining videos, TikTok is being used by brands to practice marketing and advertising. And the main reason brands market on TikTok is its marvelous features and the never-ending stream of videos. Additionally, the application can be leveraged by brands in any nook and corner of the world. Making it a critical tool for firms to leverage if they want to stand out in the real world.
Also, there are countless benefits one can attain through TikTok marketing. For example, if your brand’s primary goal is to find potential customers who are Gen Zers, then TikTok should be your top marketing tool. Also, by opting to buy tiktok likes, your brand can enhance its customer base effectively.
Why Should Brands Incorporate TikTok In Their Marketing Plan?
A regular person using TikTok for leisure doesn’t understand the platform’s power. Any brand can go from zero to hero by incorporating TikTok in its marketing strategy. Compared to other social media platforms, TikTok is simple. In fact, its user-friendly interface is what attracted millions and billions of people. In the below article, we have gathered a few points justifying why your brand should include TikTok in your marketing plan.
1. TikTok Algorithm Can Favor Your Brand
There is a page on TikTok called the for you page. This page is the first thing displayed when the user opens TikTok. Getting featured on this page is an excellent way for brands to get famous on TikTok. And to get on this page, you should understand how the TikTok algorithm works. Based on user interaction, activity, and engagement elements, videos get featured on the for you page. Other than that, the video your brand post should be optimized flawlessly.
2. Going Viral Is Made Easy on TikTok
Do you know? A video can go viral on TikTok even if you don’t have thousands of followers. That’s the magic of TikTok’s algorithm. Any content video that holds value and ticks off certain factors can go viral on TikTok. Those factors include good video quality, relevant hashtags, brief captions, trending sound, etc. Since the algorithm of TikTok is based on the content people post, even the newest videos have equal chances of going viral on this platform.
But if you think what benefits going viral on TikTok provide a brand? Here we go! When you go viral on TikTok, your brand awareness increases. When more people get to know about your brand, user engagement increases. It eventually leads to boosting sales, generating revenue, completing the sales funnel, etc. Of course, your brand can make all the goals mentioned above happen by opting for Trollishly.
3. TikTok Has Users of All Age Categories
Another great thing about TikTok is its user base. In the beginning, the app attracted more and more younger people. Even now, the app has a high number of users in younger demographics. But with its increase in popularity, a wide range of audiences started using it. Users of different ages, gender, and occupations have established their presence on TikTok. Also, this single platform has users from all over the globe. Therefore, it makes TikTok an apt place for brands to find their target audience with less effort.
4. TikTok Is a Budget-Friendly Marketing Tool
As we all know, TikTok is a free-of-cost social media platform. Simply put, if a brand wants to use TikTok to market its products, it must create an account. That is it! There are no monthly subscriptions or need payments to create an account on TikTok. Also, considering brand marketing, TikTok provides users with a different account type called the “Business or Pro account.”
After creating an account on TikTok, brands can start making and posting content. Also, any brand size can succeed on TikTok with zero or minimal investment. Since TikTok is an affordable marketing tool, why not leverage it to the utmost?
5. TikTok Is the Right Place for Collaboration
Whether it be brand collaborations or influencer marketing, TikTok is a great platform to get started. Brand collaboration is nothing but when more than one firm joins hands to create or promote products or services is called brand collaboration. Whereas influencer marketing is the process in which a brand hires a famous person called the influencer to promote its product or service. This influencer should have a widespread presence and significant followers on TikTok. Since credibility and transparency are so much valued on TikTok, these collaborations will be another way to prove them.
6. Brands Can Analyze and Outshine Competitors
In today’s digital world, social media is filled with competitors in every niche possible. If you want to outshine them, you have to analyze them. For which TikTok is a great platform. Also, by analyzing your competitors, you can find what is working and what’s not working on TikTok. Brands that want to outperform their competitors can also use TikTok analytics. It is an inbuilt tool that provides insights and valuable information. This data can be used to track the performance of your marketing campaigns.
Summing It Up
Who would have thought a social media platform like TikTok would be used as a marketing tool? Yet, it proved its power with billions of users worldwide. The app consistently ranks as the most popular social media platform and has attracted users of all categories. Therefore, your brand’s presence on this platform is necessary.
By being present on this platform and providing great content, your brand can attain significant levels in the marketing game. We believe you would have understood the critical role TikTok plays in marketing and why you need to incorporate TikTok in your marketing strategy. In a word, make the best out of TikTok.