Do you use images on your website? Do you think an image-based website can perform better than one without them?
Great – because it’s true!
If you optimize images for website purposes, it is possible to attract your users. But how can you do it?
With this guide, you’ll learn about ways to improve the performance of your website. That way, you’ll know how to get the most out of your images.
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Resize Your Images
By resizing your images, you can ensure that your website loads faster. This is possible without sacrificing quality for image size. This will help improve your page load times. This in turn can have a positive effect on user experience and SEO rankings.
Additionally, images that are too large can also take up excessive amounts of storage on the server. This can cause other performance issues.
Optimize Image File Names
File names should be descriptive and reflect the contents of the associated image. Avoid using generic file names such as “image.jpg”. Instead, use appropriate descriptive words like “blue_chevrolet_tahoe.jpg”.
This helps search engine crawlers better understand what’s in the image. This results in better indexing, higher relevance, and more organic visits.
Also, make sure that you use the appropriate tools when converting files. For example, you should use a trusted SVG creator if you want to create or convert images to this format.
Use Alt Tags
Alt image tags are attributes that provide brief descriptions of images. You can use them for SEO purposes as well as for ensuring that your website performs in the best possible ways.
Search engines, such as Google, use alt tags to determine the relevance of an image to a search query. Alt tags should be succinct and relevant to the image and help improve the overall search engine rankings of a website.
Make Images Mobile Friendly
When uploading images to your website, be sure to consider how they will look on different mobile devices. For example, some phones may not display high-resolution images well. Others may not be able to play videos at all.
Consider making smaller versions of images suitable for specific devices. Or, you can upload videos instead of images. This should be the case if you know that most visitors will use mobile devices to view them.
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Use Unique Images
Generic and stock images might be cheap and easy to acquire. Keep in mind though, that they offer little SEO value. Unique images are far more likely to get indexed by search engines and help rank your website higher.
Furthermore, original images can help establish your website as an authority in your field. This will provide more opportunities for visitors to understand and remember your brand.
Captions provide SEO value through backlinks. They also add context to the website or webpage which can help with SEO rankings.
When you include captions, it’s important to use relevant keywords that are connected to the page content. This way, search engines can more easily identify the content on the page.
Optimize Images for Website Purposes
Images are key to creating an enticing web page. You must optimize them for SEO to be effective.
If you optimize images for website purposes, you can boost your website rankings and help draw more viewers to your content. Use the tips above and your image optimization will be a breeze!
For more advice, visit the rest of our site for expert tips and tricks.